On August 9, 2024, Delhivery Courier Service made waves with its exciting brand launch at Radisson Blu, Zirakpur. This event was not just a formal introduction; it was a celebration of a new chapter in Punjab's logistics journey. Delhivery's arrival promises to bring a fresh, customer-focused approach that’s set to shake up the industry.

The launch brought together over 150 industry experts, partners, and media friends, all eager to see what Delhivery has in store. The discussions were buzzing with talk about the rapid growth of India’s Direct-to-Consumer (D2C) market, which is expected to soar by 38% annually through FY27. Key sectors like Grocery, Fashion, and Beauty & Care are driving this surge, and Delhivery’s innovative tech is ready to meet these rising needs head-on.

Guests learned about the changing face of consumer behaviour in Punjab, particularly the rise of Shopify stores in cities like Mohali, Ludhiana, and Jalandhar. The spotlight was on how social media is becoming a vital tool for engaging customers, and how Delhivery’s use of AI and analytics is setting new standards for customer satisfaction and efficiency.

The event also tackled some of the hurdles D2C brands face, such as high customer acquisition costs, while uncovering exciting opportunities for tech adoption and market growth. Inspirational case studies from successful brands highlighted innovative strategies and social impact, underlining Delhivery’s role as a key player in the logistics and e-commerce field.

Thanks to House of Engagement’s expert planning and execution, the launch went off without a hitch. Delhivery’s entry into Punjab marks the start of an exciting journey, promising a brighter future for logistics in the region. This event is just the beginning of Delhivery’s commitment to transforming the logistics landscape and meeting the evolving needs of Punjab’s businesses.